Planning takes time, but you’ll find the return on investment will be significant.
We find that when you have simple tools and techniques in place, the overwhelming task of annual planning becomes so much simpler.
For each of the five steps we’ve identified in annual marketing planning, we have a toolset … and we are sharing them with you.
Use them as a starting point – it may look a bit overwhelming, but the good news is that you can use this year’s plan as the baseline for next year ... and so on.
