Content marketing is a hot term in the marketing world right now. Although it isn’t a new tactic, it’s a new way of looking at marketing strategy as a whole. It’s the act of educating your target audience via valuable content: ebooks, infographics, blogs, survey results, white papers, video, podcasts. The goal is that your audience will appreciate your content and will eventually reward you with their business – because you have proven yourself as an expert on alleviating their pain. Content marketing doesn’t involve re-creating the wheel. Honestly, the only thing content marketing does is bring branding and marketing back to its core: consistency, differentiation, and customer focus.


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