In this issue of Convey It, we've outlined the most common marketing KPIs by tactic: Content Marketing, Social Media Marketing, PR, Web, and Email. KPIs are important, they add substance and weight to numbers and allow your company to assess its progress against its stated strategies, therefore they must be quantitative, practical, and actionable. They should be measured over a specific time period and be based on readily-available corporate data. A metric is merely a measurement, we love KPIs because they add context to the numbers ... they are the storytellers.