What makes a website great? And more importantly to businesses, what makes a website rank? It used to be that great content and design alone were enough. Today, new factors determine a website’s success. Now, great, high ranking websites have: Strong performance, Mobile optimization, Search engine optimization (SEO), and SSL security enabled

Are websites making the grade? Not really. The average grade for websites is 60 out of 100. That’s a D-. Where are websites falling down? Across the board, our research source sees gaps in all four attributes.

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