To say SEO has “changed a lot” would be the understatement of the decade. Maintaining an effective SEO strategy requires a close eye on trend spotting and a commitment to quality. And because SEO has changed so much in the past several years, many businesses and marketing firms aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort. This guide will point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2019.