If you are not using buyer personas in your business, you are designing products and services, and building and launching marketing campaigns for nameless, faceless users. Knowing who your customer is, what they value, what they need, and what it takes to motivate them enables you to maximize your marketing effectiveness and ROI. Buyer personas will vary from business to business and industry to industry; this eBook will teach you how to understand your audience and create compelling content that attracts them and guides them through their purchase journey.