Finding, acquiring, and moving leads through your funnel is a team collaboration effort between sales and marketing. Funnel strategy begins with understanding what your ideal customer looks like and how your products and services solve their pain points. Once you know this, it becomes easy to determine the types of content and information they would find valuable, educational, and convincing. Each stage of the funnel must be optimized to push your ideal customer through to a conversation with your sales team. This playbook will outline potential roadblocks along the customer acquisition journey and offer tried-and-true strategies to overcome barriers at each stage of the sales funnel.