Brand awareness, customer engagement, lead generation, predictable revenue – what do they have in common? They are the result of a well-orchestrated content marketing strategy. In order to know what is working to driving awareness, engagement, leads, and evangelism, you have to measure and analyze your marketing return-on-investment (ROI). In this eBook, we will discuss how to measure ROI, specifically for content marketing. As the digital world continues to gain traction and search engines put a higher focus on quality content, content marketing is a tactic that marketers MUST employ. Measuring its effectiveness can seem nebulous, but as this eBook will demonstrate, there are many ways to determine if you are achieving a return on your investment from your content marketing efforts.