Few areas of business elude definition like Public Relations do. Lying at the intersection of marketing, customer support, content creation, and high-end strategy, modern PR is a multi-tool with many different purposes. Old definitions of PR no longer hold true today: not only has the age of social media supplanted traditional responsibilities, but it has changed the way that brands and consumers relate on a fundamental level. In this eBook, we’ll cover what PR is, how it benefits a business, and how to measure return-on-investment to ensure that your PR program is earning its keep.