In today’s ever-connected and busy digital world, social media channels have evolved from mere social sharing platforms for the young, to a place where target audiences for B2B companies congregate and interact with prospects, clients, partners, and influencers. Despite this, many B2B companies do not have a strategy in place to get the ultimate ROI from their social platforms. According to a survey conducted by Social Media Examiner, only one out of every three marketers measures social media ROI. To set the right goals and create the right strategy, you must first be aware of the positive impact a comprehensive social media marketing strategy can have on your bottom line.