Pay Per Click (PPC) campaigns take a lot of research, planning, and strategy. All too often, we see companies set up an account, pick random keywords, create an ad, direct the ad to their home page, and then get frustrated when the campaigns don’t convert.

PPC can be very expensive – especially when done wrong. We want to share what setting up a successful campaign looks like and identify pit holes you’ll want to avoid.

We use a five-step methodology when building successful PPC campaigns… six-steps if you are advanced and understand Remarketing Lists for Search Ads (RLSA).