The Internet has fundamentally transformed the way that marketing works. According to our partners at Hubspot, 80 percent of all businesses with a low traffic website report that they are not reaching their annual revenue goals. This isn’t surprising, Today, a website is the single most important marketing asset at a brand’s disposal. In some industries - especially manufacturing and B2B - sites are still seen as mere information repositories. But even that is changing; in 2018, 50 percent of manufacturers reported plans to launch a content marketing strategy within the next 12 months.
