In a previous eBook: How to Turn Your Website Into Your Best Performing Salesperson, we explored the inbound marketing process which transforms a website into a valuable sales agent by attracting prospects, then engaging, retaining, and converting them into customers or clients. If followed carefully, that advice will enable a business to win over viable prospects. This eBook covers the initial qualification stage, which comes at the start of every inbound marketing strategy and ensures that mainly viable prospects will actually find the site.