When working with clients, one of the most common complaints we hear is “my website isn’t getting enough traffic.” Driving visitors to a website takes work. Among other things, it requires good SEO practice, great content and effective design. But traffic isn’t enough to build a business: sometimes a website is driving plenty of traffic but few leads. Without leads, all that traffic is wasted bandwidth. In this situation, what can a business do to improve its performance? In this article, we’ll share common mistakes, and what you can do to fix them. After that, we’ll move on to the best ways you can turn your traffic into leads that convert.