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Convey It 2019 Issue 3

FEATURED CONTENT: Convey It -  The KPI Issue

Numbers don’t lie. If you are not managing your business through Key Performance Indicators (KPI) you are most likely operating in a vacuum. Sales, marketing, and operations rely on numbers to understand if they are headed in the right direction and if not, when to pivot.

In this issue of Convey It, we’ve outlined the most common pipeline-building KPIs by tactic: Content Marketing, Social Media Marketing, PR, Web, and Email.

 

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Convey It Magazine

Each quarter, Conveyance Marketing Group publishes a new issue of Convey It magazine. Each issue focused on a specific topic relevant to positioning your business in a way that enables your sales and marketing teams to generate leads, acquire new customers, increase engagement, edge-out competitors, and turn customers into advocates. Enjoy!
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Convey It - Social Media

It's no longer optional to simply exist on social media; engagement is necessary. In this issue, we'll arm you with the "know how" and strategies to make you social media savvy.
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Convey It - Web & Analytics

If your website is lackluster and doesn't reflect the experience your audience expects, they will move on. In this issue you'll learn how to make your website sticky.
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Convey It - Branding & Design

In this issue of Convey It, we strive to cover ALL aspects of brand to convey that every brand has a unique story and creates a unique experience for its audience.
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Convey It - KPIs & Metrics

In this issue of Convey It, we've outlined the most common pipeline-building KPIs by tactic: Content Marketing, Social Media Marketing, Public Relations, Web, and Email.
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Convey It - Strategic Planning

Planning isn't a scary word, but sales and marketing leaders avoid it like the plague. In this issue, we will offer techniques to build a phased approach to your marketing strategy.
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Convey It - 2020 Marketing Trends

In this issue of Convey It, we tackle topics with the human-first philosophy in mind - from Marketing by Generation to 2020 Creative Trends.

eBooks

Brand awareness, customer engagement, lead generation, predictable revenue – what do they have in common?
They are the result of a well-orchestrated marketing strategy. We love to convey what we have learned in our 10-years in business. We have seen it all, tried it all, and done it all, and here we are sharing it all too.
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Lead Generation

Part One: Your website is the single most important marketing asset at your disposal. Learn how to turn it into a lead generation machine (outpacing Sales!)
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Lead Generation

Part Two: Your website attracted the lead, now you have to convert them. Learn how to use your website to qualify prospects and move them smoothly along the sales journey.
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Customer Acquisition

Knowing who your customer is, what they value, what they need, and what it takes to motivate them enables you to maximize your marketing effectiveness and ROI.
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Lead Generation

Finding, acquiring, and moving leads through your funnel requires collaboration between sales and marketing. Learn how to optimize your funnel to push buyers through to a conversation.
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Brand Awareness

The average grade for websites is 60 out of 100. Across the board, our research source sees gaps in performance, mobile optimization, SEO and security. Learn how you can improve your grade.
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Marketing Strategy

Understand which content marketing tactics attract new prospects, convert them to customers, and retains relationships, and leads your existing customers to do the selling for you.
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Client Engagement

Content is the way to build brand, loyal followers, and increase sales. Everyone is doing it. Learn how to write compelling content so your brand stands out in the crowded digital world.
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Competitive Advantage

Maintaining an effective SEO strategy requires a close eye on trend spotting and a commitment to quality. Learn what's outdates, what's important, and what will actually move the needle.
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Lead Generation

Driving visitors to a website takes work. Among other things, it requires good SEO practice, great content and effective design. But traffic isn't enough to build a business, you need leads.
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Competitive Advantage

The most popular sites - Google, Amazon, Facebook, and YouTube - continually monitor the success of their web strategy and release new updates to improve UX. Learn their tricks.
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Marketing Strategy

The old definition of PR no longer holds true, social media has changed the way brands and consumers communicate. Learn how PR fits in your business strategy and gauge its value.
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Client Engagement

Social media has evolved from mere social sharing platforms to the place for businesses to build brand and interact with prospects, clients, and influencers.
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Marketing Strategy

When it comes to building brand recognition and authority, there are few things as effective as a consistent brand identity. Learn how to put the four pillars to work in your business.
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Lead Generation

Pay Per Click (PPC) campaigns take a lot of research, planning, and strategy. In this eBook we share our five-step methodology to building successful PPC campaigns.
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Tools & Templates

We have a template for everything ... they are so handy and make starting a new project so easy.
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Template

LinkedIn is critical to B2B marketing, recruiting and lead sourcing. Download our guide for tips on Building Your LinkedIn Profile.
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Template

Download our customizable buyer persona worksheet to easily organize your research in order to create your own buyer personas.
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Survey

How well do you know who you're marketing to? Download our Marketing Survey to find out.
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Cheat Sheet

Measuring reach engagement, conversion, and evangelism is important. Download our cheat sheet on KPI's of Social Media ROI!
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Cheat Sheet

Download our guide on the best Email Practices!
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Checklist

Download our Website Evaluation Checklist!
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Cheat Sheet

The ROI of Public Relations is hard to measure; download this handy guide.
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Cheat Sheet

Every business leader needs a professional and polished LinkedIn profile.
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Cheat Sheet

In-House vs. Outsourced Marketing - Download our Cheatsheet now!
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Cheat Sheet

Email Marketing Matters - Download this cheat sheet to see where and how to use it.
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Cheat Sheet

Understand what platforms to use, when to post, and how frequently to post.
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Cheat Sheet

AL vs. ML vs. Automation. Download our cheatsheet to learn more!
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Cheat Sheet

Attract. Engage. Convert. Delight. Understand which tactics convert along every stage of the Sales Funnel.
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Worksheet

Download our Campaign Analysis Worksheet, it is the ideal tool for end-of-year planning and overall campaign ROI analysis.
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Worksheet

Download our Competitive Analysis Worksheet, it's the ideal tool for end-of-year planning and overall campaign ROI analysis.
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Google Ads Campaign Template-1

Worksheet

Download our Google Ads Campaign Planner to learn how to set up multiple campaigns, ad groups, and variations like a pro.
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Worksheet

Download our Marketing Campaign by Business Goals Worksheet to align your campaigns with an identified business goal.
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2020 Social Media Guide

Social media platforms change frequently, download our size guide to keep looking current and up-to-date.
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Are You Evaluating Marketing Partners?

To get you on the pathway to marketing success, we are offering a FREE marketing consultation with one our top strategists. Together we can build a marketing strategy and tactical roadmap that will help you not only meet, but surpass your last years goals!